Always wondered what it takes to drive traffic to your website?
A marketer or a businessman will always want more customers visiting their business. There are many ways to boost traffic to your website.
Here are the best tips on how to drive traffic to your website:
1. Write a Competitive headline
Without a Catchy headline, the most comprehensive blog will go unread, so master the art of headline writing. So, think carefully before you hit the Publish Now button.
2. Give weight age to On-Page SEO
Optimizing your content for search engines has always proven effective. Create internal links, create and catchy meta description and a popular focus keyword to increase visitor engagement on your website.
3. Pay attention to long tail keyword
Focusing on a single keyword for each page are long gone. Make sure your posts include all the relevant terms and phrases related to your topic. For help with long tail keywords check out How to Find Long Tailed Keywords Once You’ve Identified Your Primary Keywords.
4. Start a Facebook Community
Start a Facebook group where members can ask questions and get support and don’t forget to point them back to your site’s content wherever relevant.
Paid Search, Social Media Marketing, and display advertising are the most effective ways to of driving visitors, building your brand and getting your site in front of people to increase conversions. Paid channels have their own pros and cons so please take your paid campaign decisions carefully before you use your credit card.
6. Use Social Media
Creating great content is just the beginning, use different social media channels to reach a wider audience.
Twitter is ideal for short and engaging links. Pinterest and Instagram can give your company greater traction with customer engagement. LinkedIn is comprised of decision-makers and influencers. LinkedIn has 2X the buying power of the average audience.
7. Start Guest Blogging
Try to secure a guest post on a reputable site and help build your brand in this process. Spammy and tricky tactics could result in stiff tactics, so proceed with caution.
8. Link Internally
The strength of your website not only depends on how many sites link to you, it can be affected by your internal linking structure so make sure you look for opportunities for internal linking. Internal linking can be done by writing articles on similar topics.
9. Go for Email Marketing
Email Marketing has been one of the traditional but effective marketing techniques. Just make sure you don’t bombard people with emails. A friendly email reminder about a new service or product can help you boost traffic.
10. Make your site responsive and fast
The days of internet browsing on the desktop are long gone. Nowadays, people use mobile devices to access the web. Ensure that your website is viewable on a range of devices.
Also, make sure your pages are optimized well technically so that including image sizes, page structure and functionality of a third-party application.